Lens10 felt their reports and presentations had become dated. They also did not have a locked down corporate identity, so they were using documents with varying styles and elements. Lens10 wanted to refresh their branding for their Word proposal template, business stationery templates, and PowerPoint presentation.

As a digital strategy consultancy, Lens10 knew how to provide a comprehensive brief. The requirements included:

• Use current logo
• Use current colours with additional suggestions to create a full palette for use in the templates
• Add additional elements such as breakout boxes or image treatments
• Create a professional look with a simple, spacious layout
• Templates for use on PC and Mac
• Use an open, sans-serif font available on both platforms
• Each template had a list of text style, section, and master slide inclusions
• Letterhead with follower page (Word)
• Minor proposal for basic reports, updates, etc. (Word)
• Major proposal including cover letter, executive summary and table of contents (Word)
• Widescreen presentation for viewing (PowerPoint)
• A4 print presentation for printing/reading (PowerPoint)