Persona infographics and business concepts graphics

Business concept graphic design: persona infographics for health insurers (left); values statement for energy retailer (right).

Business concept graphic design: persona infographics for health insurers (left); values statement for energy retailer (right).

Clients often want their business concepts translated into easy-to-understand graphics. The project pictured on the left was for a health insurance company. They wanted infographics developed for their persona—or ideal market segments—research. We devised a set of ‘graphic stories’ representing five personas.  These stories covered the following segments: young; growing families; established families; mature; and seniors. We incorporated the graphics into a PowerPoint presentation.

The project pictured on the right was for an energy provider client. They needed graphics supporting their values, mission and strategy statement. We based the graphics on the company’s corporate colours. The client used the finished product in a company-wide presentation.

We created both projects in Adobe Illustrator.